"To establish Daily Bread as the pre-eminent brand in the bakery sector in India and set the defining standards as the country's first purveyor of world class breads, confectionary and specialty food products for wholesale & retail clients"
The company objectives are as follows:
By opening wholesale bakeries in the top metros, 'Daily Bread' will be India's first national bakery brand, synonymous with European quality bakery products.
Daily Bread will deliver superior value to urban Indian consumers by making available bakery and confectionary products of international selection, standards and packaging at a competitive cost for the first time in India.
Daily Bread will be one of the top bakery vendors in India to provide institutional clients such as coffee chains, fast food chains, multiplexes and hotel chains, etc. with a reliable and consistently high quality and wide selection of bakery products across all the major metros.
The need for setting up production units in each major metro is driven by high transportation costs, the lack of an effective cold chain, the perishable nature of bakery products, the variance in regional tastes and the need to be close to the market.
To capture the significant growth potential in the bakery and confectionary sector which is driven by strong macro drivers: rapid urban population growth, increasing affluence, changing food consumption patterns and lifestyle trends in urban areas and rapid expansion and improvement of standards in organized retailing in India.
To generate multiple revenue streams from a complete suite of fresh & frozen bakery, confectionary & specialty food products catering to a diverse wholesale & retail client base.